Obelisk was born from the belief that culture, like architecture, must be built with purpose and intention if it’s going to last. Named after the Egyptian obelisk, a timeless symbol of strength, creativity and resilience, we help founders build scalable people solutions that lay the foundations for sustainable growth.
Our approach combines strategy with practical execution to drive meaningful, lasting change. To us, cultural change is not a one-off initiative. It is a continuous journey where strategy turns into action and impact is measured in real outcomes.
Who we are
Aya ElSority
A people leader with two decades of global experience within fast-paced scale-ups and large technology organisations, who brings a unique blend of startup agility and structured know-how.
Having scaled businesses from zero to 3,000 people and led complex transformation in established organisations, she understands the unique challenges and opportunities at every stage of growth. She’s seen what makes or breaks businesses, enabling her to build scalable solutions that align with founders’ visions and business goals.
Her passion lies in helping leaders create environments where their teams feel free, safe, and empowered to bring their best selves, unlocking potential and driving innovation and growth.
Heena Nathoo
A strategic operator with a background in top-tier consulting and leadership roles across people and business functions, Heena holds an MBA from the University of Oxford. She has worked closely with executives in Chief of Staff roles, translating vision into execution and enabling teams to operate with clarity and purpose.
Having led both business and people strategy, she understands how strategy, purpose and culture intersect to drive growth. She saw first-hand how people engagement fuels profitability, a principle she embeds in both the solutions she builds and the way she operates.
Heena’s philosophy is simple. When people feel free, safe, and trusted, they create. And it’s that creativity that unlocks performance & drives real business results.
Contact us
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